Injury Prevention Program Observes Red Ribbon Week at Area Schools

KANSAS CITY, Mo., (Oct. 24, 2011) – As a way to bring the message of safety to thousands of school-age children across the metro, The Research Foundation’s ThinkFirst injury prevention program will observe Red Ribbon Week October 24-28. Two of the many schools that are hosting a ThinkFirst assembly are Overland Trail Middle School, 2 p.m., Tuesday, October 25 and Sunset Ridge Elementary School, 1:30 p.m. and 2:30 p.m. Wednesday, October 26. Both schools, in the Blue Valley School District, have planned Red Ribbon Week activities as well.

Established in 1987, ThinkFirst provides free school-based presentations for grades kindergarten through 12. ThinkFirst programs educate young people about their personal vulnerability and the importance of making safe choices. The presentations cover a variety of topics including promoting seat belt usage, sports and recreation safety, helmet usage, motor-vehicle safety, water safety and avoiding violence.

During this week, the Voices for Injury Prevention Speakers will focus on these dangers as well as the hazards of driving under the influence of alcohol or drugs and how that can have devastating consequences.

“Motor vehicle crashes are the number one cause of death for children ages four through 14,” said The Research Foundation president Cynthia Randazzo. “Two out of five deaths among teens in the U.S. are the result of motor-vehicle crashes. ThinkFirst seeks to change these devastating statistics through education and advocacy. Through compelling firsthand testimonials, young people learn about the consequences of traumatic injuries and how they can happen to anyone. These sobering, yet motivational messages urge youth to take personal responsibility and make safe choices.”

Red Ribbon Week began after the kidnapping, torture and brutal murder of Drug Enforcement Administration (DEA) Agent Enrique "Kiki" Camarena in 1985. Today, Red Ribbon Week brings millions of people together to raise awareness regarding the need for alcohol, tobacco and other drug and violence prevention, early intervention, and treatment services. It is the largest, most visible prevention awareness campaign observed annually in the United States.


About ThinkFirst: ThinkFirst of Greater Kansas City, a chapter of the ThinkFirst National Injury Prevention Foundation, was established in 1987 and provides free school based presentations to students in grades kindergarten through 12. Each year, 34,000 students in the greater Kansas City metropolitan area learn about the consequences of traumatic injuries from brain or spinal cord injury survivors. These sobering, yet motivational messages urge youth to take personal responsibility and make safe choices. The presentations cover a variety of topics including promoting seat belt usage, sports and recreation safety, helmet usage, motor-vehicle safety, water safety and avoiding violence.

About The Research Foundation: The Research Foundation is a not-for-profit organization in Kansas City, Mo. dedicated to strengthening the community and empowering people to live healthier, productive lives through its health education and scholarship programs. The Harmon Diabetes Center teaches self-management diabetes education to help patients control their diabetes and reduce the chance for life-threatening complications. The award-winning ThinkFirst of Greater Kansas City injury prevention program educates area youth through free school-based assemblies aimed at helping young people prevent traumatic injuries and deaths. The Foundation also awards scholarships to students pursuing a nursing career. For more information, visit theresearchfoundationkc.org.